Roche wanted to celebrate togetherness, embrace the diversity of 10 different locations, and create a memorable Family Day experience for more than 700 participants, including employees, spouses, children, and senior family members.

The challenge was huge:

• 10 simultaneous events across the country

• 300+ employees and 400+ family members to engage meaningfully

• An activity that felt warm, nostalgic, inclusive, and fun for all age groups

• Ensuring consistency in experience, energy, and coordination across locations

They needed an idea that would bring families together, honour uniqueness, and create a long-lasting memory — all while being logistically feasible and engaging for a massive, distributed audience.

• 700+ participants actively engaged across 10 simultaneous locations

• 216 unique dishes cooked, celebrating tradition and innovation

• High emotional connect as families cooked, laughed, and created together

• Massive pre-event engagement through the app-driven challenges

• A beautifully crafted Roche Recipe Book that left families touched and proud

• Strengthened the message of togetherness, diversity, and shared experiences

• A memorable and heart-warming Fam Jam 2025 that families will remember for a long time

• High Engagement: Every participant is actively involved — negotiating, planning, defending, trading, and strategizing.
• Powerful Collaboration: Teams build strong relationships while navigating shared challenges.
• Leadership Mindset: Participants experience what it means to align quickly, communicate clearly, and make decisions with limited information.
• Energy & Excitement: The props, roles, suspense, and surprises create an unforgettable atmosphere filled with laughter, intensity, and drama.
• Behavioral Insights: Teams reflect on their choices, patterns, and leadership styles throughout the simulation.
• Shared Achievement: The coronation moment crowns the “Supreme Kingdom,” giving teams a sense of pride, celebration, and accomplishment.
  
  

  Royal Durbar becomes more than an activity — it becomes a living experience of strategy, collaboration, and leadership, delivered in an exciting, cinematic format participants remember long after the day ends.