Visioning Workshop
HUL
July 2024
Hindustan Unilever Limited (HUL) approached us with the objective of creating a unified theme and spirit for their Uttar Pradesh (UP) team. The aim was to establish a cohesive unit with a clear vision for the next 2-3 years, focusing on growth, culture, and execution. The workshop was designed to inspire, motivate, and leverage the strengths and weaknesses of each team member, aligning them towards common goals.
HUL’s UP team needed to create a unified identity and vision for 2027 that was both inspirational and anchored in measurable goals. They wanted to define:
• What the team wants to be known for.
• A forward-looking vision.
• Individual identities for each member.
• Key themes and pillars for the UP strategy.
• Non-negotiable principles to govern the team.
• A culture to live by and lead from the top.
We adopted a superhero theme to draw analogies between the team and superheroes, emphasizing individual strengths and weaknesses that collectively make a powerful unit. The workshop was divided into three phases:
The workshop successfully enabled the HUL UP team to:
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