Creating a food truck business from scratch will have participants mull over and make critical decisions regarding the 4 Ps of marketing: product, price, promotion, and place. Branding a business with a story and coming up with a menu that matches the theme of the brand, while working within confines, poses unique marketing challenges to participants. Being judged on their performance will teach them the importance of providing customers with timely and consistent service.
A food truck business is something all of us are familiar with, but what goes into making it a successful business is more than meets the eye. Teams will be provided with cards, decorative items, stationery, and food ingredients, as they will have to not only cook up a menu based on a theme but also make a food truck and create a marketing strategy for their meals. The winner will be decided based on the quality of their food, marketing strategy, and overall presentation.
