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The Perfume Project

At the Races - Team Building Activities

Step into the world of creativity, design, and storytelling!
In this unique team challenge, participants become creators, brand strategists, and
storytellers — all rolled into one. Each team will conceptualize, craft, and pitch their own
fragrance brand, mirroring the real-world journey of product creation from idea to market.
This activity brings together imagination, collaboration, and communication — with a splash
of fun and a dash of competition.

90–120 Mins.

20–1000 Pax

Indoor

Experience the activity

The experience begins with teams diving into the fascinating world of fragrance creation. Participants experiment with a range of scents, blending and combining them to design a signature perfume that captures the essence of their imagined brand. Once their fragrance is ready, the creative journey continues into the design phase — teams brainstorm names, craft distinctive labels, and design packaging that reflects their brand identity.

Next comes the storytelling phase, where teams bring their brand to life through words and visuals. They craft a short, compelling narrative that expresses the personality and purpose behind their creation. The excitement builds as teams then shift into production mode, shooting a 30–60 second advertisement to “sell” their fragrance. This final step invites everyone to tap into their creativity — from acting and direction to scripting and editing. The activity culminates in a lively showcase, where teams present their brand and ad to the group in a celebration of creativity, teamwork, and laughter.

Learning Outcomes

This activity offers a rich blend of creative collaboration and practical learning. Teams discover how effective communication and clear role distribution can transform a shared vision into a cohesive product. They engage in innovative and design thinking, learning to experiment, take risks, and refine ideas collaboratively. The storytelling component deepens their ability to communicate purpose and emotion with impact, while the final presentation hones confidence and persuasion skills. Above all, participants experience the satisfaction of bringing an idea to life from scratch — a joyful reminder of what teams can achieve when creativity, collaboration, and play come together.

Ideal For

Teams looking to boost creativity and innovation

Organizations exploring future-ready skill building

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What Our Clients Say About Us

Our team-building events are designed to help teams bond, communicate better, and work more effectively.
Here is what our clients have to say about their WOW experiences.

Dr Suyog Mehta
    Dr Suyog Mehta

    Senior Vice President & Head - Sun Pharma

    This was our consecutive 4th year of collaboration. I would rate the experience this year again as a 10/10.

    The team was able to develop an engaging workshop with 2 complex themes of Quality with Quantity and focus on patient centricity. The efforts taken by the entire Korelate team to keep the team optimally engaged for consecutive 2 days is remarkable and I would look forward for more such collaborations. The workshop ensured that the team understands the importance of collaboration, breaking silos, focus on quality and keeping the patient first in all the activities yet ensuring that the fun element is not lost anytime in the two days. Kudos to you and your team members for giving a wonderful experiential learning experience to the entire MACR team.

    Saoban Dalvi
      Saoban Dalvi

      Senior Vice President - Human Resources

      What began as a simple learning session soon turned into a Butterfly Effect — igniting collaboration, breaking silos, and bringing the entire team together with infectious energy and purpose.

      Roche
        Roche

        Partner - Corporate Affairs & Communication

        It's been an absolute pleasure to work with the Korelate team. We've collaborated with them on multiple occasions and each time the feedback from participants has been phenomenal.....

        Chirag Joshi
          Chirag Joshi

          Factory Manager - Hindustan Unilever Limited

          We availed Korelate service in one of our outbounds in 2023. The team building activities organized by Korelate were very engaging, unique and customized to our requirements.....

          Ashok Alexander
            Ashok Alexander

            Co-Founder - The Antara Foundations

            We have worked with people at Korelate a couple of times now, and they never failed to impress. They have extremely innovative games that brought my entire team together,....

            Sushma Deshpande
              Sushma Deshpande

              Marketing & Communications - Hitachi

              The Korelate team did a good job. It was a small group of participants who fully enjoyed the activity &logistical planning is praiseworthy.

              Saurabh Desai
                Saurabh Desai

                HR Business Partner - L&T Financial Service

                The Korelate team was phenomenal!! And the participants had a great time... By far the best off site experience they have had at LTF.

                Poornima Kamath
                  Poornima Kamath

                  Head of People & Culture - Fi Money

                  I am delighted to share my experience with Korelate, a exceptional team that exceeded our expectations in aspect of our team building activity....

                  Pooja Mathur Pande
                    Pooja Mathur Pande

                    Director HR - The Antara Foundations

                    Korelate truly outdid themselves in organizing our two-day team-building event for TAF! The facilitation was exceptional - high energy, engaging, and impactful.

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